Mt. Merchant came to life in late 2007, when co-founders Joe Cashman and Don Yao came together to build a personalized recommendation system for one of the largest retailers in the world, Sears Holdings Corporation.
At that point, data analytics had begun to take hold in the business world, and the duo put their shared expertise in data integration and retail to work providing businesses with technology solutions that continuously outperformed best-effort, in-house revenue and profit optimization systems.
Their solutions, focused on generating personalized product recommendations, were built on a SaaS platform that analyzes real-time customer, product, and sales data and automates marketing decisions across email, web, and mobile.
Today, Mt. Merchant powers more than 4 billion product recommendations and 200 million emails on a weekly basis. Its platform has analyzed more than 100 trillion data points for customers that include major retailers, as well as a suite of brands such as Lands’ End, Kenmore, Craftsman, and La-Z-Boy.